Clothes with strong personalities.   Designed to make you smile, and customised to make you feel like your true badass self.


Made for you, inspired by youdevel_heart_solidpurple

Farewell, My Beautiful Friend

So along with having some big thoughts about what on earth I’m going to do about all this fashion stuff in 2017, I also made the big decision to let my beloved Plymouth go.  The Plymouth (what I affectionately called her) and I had been together eight years; she was my first car, my first big purchase and I loved her a lot.  So, as you can imagine, it was a tough decision to make.

Let’s Get Real About Fashion

I mentioned in the What I Learnt section that I have come to the realisation that this day and age is not a great time for running a fashion label, and I shared some ideas on that matter, but said I’d share more at a later date.  Well, with the closure of yet another established NZ fashion brand this week, it seemed only appropriate to address my ideas of consumer concern now.

2017: The Year That Was

I hope 2017 treated you well, and that you were challenged to achieve/create things that you are truly proud of.  There is no greater feeling than when can you can say “I made/did that, and it is/was MAGNIFICENT!”  Loving what you do is such an important part of loving the life that you lead.  Whether that’s making things, or making things happen; helping to create joy for others, creates joy for you too. 

Life, Love and Other Happenings

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This capelet is pure decadence and is definitely one of my most prized pieces in my wardrobe. I would definitely recommend having a custom piece made by Devel to anyone. Ruby Rabbit

Danielle pours her heart into each of her garments, making each piece of Devel clothing worth every penny. Wearing a Devel item out and about guarantees dropped jaws and compliments. Samara Pepperell

I really enjoyed having her make this garment for me.  I would definitely love to have another piece made by Devel in the future.  Devel is perfect if you are looking for a one of a kind piece! Jennie Skulander

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