Clothes with strong personalities.   Designed to make you smile, and customised to make you feel like your true badass self.


Made for you, inspired by youdevel_heart_solidpurple

Selfies: Flashback Skater Skirt Set

Somewhere on the car ride home I decided I was going to make an outfit to match the beautiful print on the underside of the board, I just had to decide what, source the fabrics, make the patterns and sort out the fit… With Christmas, New Years, and summer fun days in the way it’s taken me a couple months to finish this one off (whoops!), BUT I’m truly stoked with the end product, AND how it performs when actually skating in it (v. important)! And so I introduce to you, the Flashback Skater Skirt Set…

Farewell, My Beautiful Friend

So along with having some big thoughts about what on earth I’m going to do about all this fashion stuff in 2017, I also made the big decision to let my beloved Plymouth go.  The Plymouth (what I affectionately called her) and I had been together eight years; she was my first car, my first big purchase and I loved her a lot.  So, as you can imagine, it was a tough decision to make.

Let’s Get Real About Fashion

I mentioned in the What I Learnt section that I have come to the realisation that this day and age is not a great time for running a fashion label, and I shared some ideas on that matter, but said I’d share more at a later date.  Well, with the closure of yet another established NZ fashion brand this week, it seemed only appropriate to address my ideas of consumer concern now.

Life, Love and Other Happenings

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This capelet is pure decadence and is definitely one of my most prized pieces in my wardrobe. I would definitely recommend having a custom piece made by Devel to anyone. Ruby Rabbit

Danielle pours her heart into each of her garments, making each piece of Devel clothing worth every penny. Wearing a Devel item out and about guarantees dropped jaws and compliments. Samara Pepperell

I really enjoyed having her make this garment for me.  I would definitely love to have another piece made by Devel in the future.  Devel is perfect if you are looking for a one of a kind piece! Jennie Skulander

Custom Garment Reviews

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