So, are you all caught up on the work of Shag, aka Josh Agle, what inspires him, and how he likes to party??  If not, first grab yourself a copy of the Party Issue of Glory Days Magazine and read our party-themed interview, and then brush up on the creative workings of Josh’s brain in my 6 Questions With Shag from earlier this week.  I’ll wait here.

Right, we all good?  Now it’s time to delve into our design collaboration.  And, here we go…

 

The Shag Jacket | Devel Men & Women

 

Shag is one of my most favourite international artists.  The use of colour, pop-culture references, dark and witty undertones, fashionable settings and characters, and never-ending fun, just SPEAKS to my soul.  I want to live in a Shag world, and on the recent trip the hubby and I took to Vegas, LA and Palm Springs, we got darn close.

I was beyond excited to be able to interview Josh for Glory Days, and through our chats, found out that he’s just as colourful and fun as his art.  I had a spark of inspiration that we might create some fashionable magic together, and when Josh said “Yes please!”, I set to work.

In-keeping with the swinger party feel of a Shag piece, and of the Palm Springs parties Josh hosts and attends, my concept was to create a lightweight, statement smoking jacket, flavoured in a uniquely-Shag way.  Formal yet comfortable for the Californian weather, bright and full of Shag-esque details.  I sketched up my concept, complete with ambitious detailing, provided a couple of mocked-up colourways to choose from, and submitted them to Josh.  He loved the idea, no changes were necessary and picked his favourite of the two colourways.

And The Shag Jacket was born…

 

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

Fondue Set by Shag | Devel Men & Women

The Inspiration: Fondue Set by Shag

The Shag Jacket | Devel Men & Women

 

The concept was to take a piece of Shag artwork, remove the characters (because the only character should be the one in the jacket, zing!), and turn it into a completely wearable garment.  I wrapped the artwork around the jacket body, matching lines and shapes across the front, sides and around the sleeves, through some very thorough pattern-making.  All to create a bold and mid-century modern piece of, I guess, wearable art.  But the most wearable of wearable art; not this person hiding inside a cage of No.8 wire and hand-painted silk type of wearable art.  This jacket is art, but still completely appropriate to wear to parties, functions, and dare I say.. art openings?

 

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

 

Then I got ambitious.  Applying artwork as surface design, no matter how many layers, shapes and colours it took, just wasn’t enough for this design!  No siree!  This was SHAG I was working with.  I pulled out the big guns, and challenged myself to make the artwork work functionally with the jacket.  Because what is a jacket without pockets??  And so, I tackled the pattern-making task of turning the fireplace and couch on the front into completely functional pockets, but so precisely made that they disappear into the front lounge scene of the jacket.

 

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

 

Small, party-hinting details were added to the lounge scene, like bottles, a Martini glass and a very mod looking record player.  All details were taken from different Shag pieces, to keep the aesthetic sharp and the story strong with references, just like every Shag piece created by Josh’s hand.

As final touches, the lapels, sleeve cuffs and single self-covered button were made from matt black satin, in reference to the black frames surrounding each Shag piece, and the colourway of the jacket lining was very Shag-branded, complimenting the overall jacket aesthetic in a muted green, piped with a flash of orange.  Tailored in cotton and linen, this jacket is perfect for those year-round, balmy Californian evenings.

 

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

 

Josh was extremely happy with not only the aesthetic but the level of workmanship it took to create a jacket of this nature.  He styled it well, experimenting with a bright orange ruffle shirt and a couple of white basics from his existing wardrobe.  We had a lot of fun shooting together in his West Hollywood Shag Store, using the fun and kitschy products and props that already live there.

Josh has done an amazing job of styling both the West Hollywood and Palm Springs stores, bringing together a strong Shag flavour to all the fittings, and floorings, and outside signage.  His artistic and design thought is at genius-levels, and it’s always a pleasure to navigate all the clever little nuances he puts into both his artwork, products and the spaces they live in.  Suffice to say, I’m a huge fan.

 

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

The Shag Jacket | Devel Men & Women

 

Has this piece of tailored, hand-crafted formal-wear got you hungry for your own statement jacket?  Please do get in touch, and together we’ll create the kind of wearable magic only dreams are made of!

So here it is, the BIGGEST Devel Vs Project collaboration, and garment, ever!  After all the teases and suspense, what do you think?

 

 

devel_daniellesig

 

 

 

Photos:  Devel
Model:  Shag, aka Josh Agle
Location: The Shag Store, West Hollywood, CA

This is my design collaboration project with Josh Agle, which also includes my 6 Questions With Shag.