Imagine your business HQ residing in an old Italian castle of stone and plaster. Imagine that it’s surrounded by a sweet little historical hamlet, bursting with culture, academia and beautiful gardens. Imagine that all the people of the local town are happy, educated and have found purpose in their work. Their work for you. And you are one man, and you made all of this happen through fashion. Well, that’s a brief synopsis of the career-to-date of Italian cashmere designer, Brunello Cucinelli.
When the outdoor brands were asked whether they used the chemicals in their production process, many brands said yes they did, but did not state which products. So Greenpeace took it upon themselves to test the most popular items (as voted by the curious public), and of the 40 items they tested, 36 were found to contain PFC’s. They tested sleeping bags, tents, backpacks, shoes and other outdoor gear.
The story behind The True Cost doco is a familiar one. The director, Andrew Morgan, had read one of Lucy Siegle’s books on ethical fashion, To Die For, been horrified by the fashion supply-chain injustices, and felt compelled to do something about it. Then the collapse of the Rana Plaza factory in April 2013 cemented the need for a documentary like this, to make louder the voices of the people affected by the tragedy.
My Women Crush Wednesday for this month is that poised-yet-passionate female lead of the ridonculously famous Harry Potter films, Emma Watson. And life imitates art, as Emma is just as poised and passionate in real life.
Why I’m crushing on Emma Watson is not to do with her sweet pixie face or large doe eyes, but more to do with her very vocal stance on feminism and on the failings of the fashion industry.
Lily is one smart cookie! And such a great conscientious role model for us as consumers and citizens of this world. She is hell-bent on making a positive difference not only to the environment, but also to the people that live within it.