Fashion Revolution Week has finished for another year.  But that doesn’t mean we have to stop talking about the things that matter.

This year, along with the annual “Who Made My Clothes?” drive for greater transparency from fashion brands, there was also a focus on truly loving the clothes that we buy and own, with the campaign #LovedClothesLast.  This was an important and clever campaign, as it addresses the increasing devaluation of clothing, which is a social damaging by-product of the fast fashion industry.

If something costs a disposable amount of money, psychological patterns gives that item a disposable level of value.  Easy to buy, easy to trash.  So in the reverse, loving your clothes (and other possessions) in a true and deep way, and caring whether they last you years versus months, keeps clothing out of the landfill (or second-hand clothing dumping sites like Haiti) and you share a more fulfilling connection with your clothing.  Clothing that sees you through your highs and your lows, that soaks up the memories and fills you with joy whenever you wrap yourself in them.  Did you see my love letter to my fave jacket?



Just in case you missed them, I’ve rounded up my favourite Fashion Revolution talking points of the last week:


“Fashion Revolution believes that one of the solutions is that of emotionally engaging with the things we buy – buying a little less, and loving a whole lot more. And finding your own way to keep clothes longer, caring for them better, and investing in quality, in the things you buy, and in the lives of the people who make them.” – Orsola de Castro, Founder and Creative Director of Fashion Revolution



Fashion Revolution’s Loved Clothes Last Film Focuses On The Issue Of Mass Consumption & Waste – Refinery29


“Good fashion design and good choices seem to be the answer to fashion’s woes. But while we wait for the two to align — and for corporations to be more responsible, and for us to stop feeding our innate desire to have shiny new things — it seems we have to answer one more question: Are new clothes a right, or a privilege? One of my friends (a university-educated, political and cultural liberal) only ever shops in H&M. Her reasoning? I deserve to look good. But do we? Is access to new clothes a human right? Or has advertising and the media just made us think this way?” – Tabi Jackson Gee for Refinery29

Is Fast Fashion A Class Issue? – Refinery29


And not from this past week, but still a very valid point worth pondering (and only read by me this past week)

“If you’ve ever found yourself buying clothes just because they’re cheap, or if shopping itself has become a form of entertainment for you, I’ve got a proposal: The next time you buy something, spend a whole lot on it. Enough that it makes you sweat a little… Researchers have found that the insula—the part of the brain that registers pain—plays a role in purchase decisions. Our brain weighs the pleasure of acquiring against the pain of paying. As clothing prices decline, that pain does too, making shopping easy entertainment, disconnecting it from our actual clothing needs.” – Marc Bain for Quartz

Your Next Item Of Clothing Should Be So Expensive It Hurts – Quartz



If you’d like to know more about how you can help make positive change happen in the fashion space, have a look through the Fashion Revolution action points; there’s something there to tickle everyone’s fancy!


Keep the conversation going!